Chapman's Buffet

We gave Chapman’s a refined, contemporary identity that feels warm, familiar, and proudly its own.Rich, earthy tones set the foundation. A friendly, hand-drawn portrait of Chapman brings personality to every touchpoint. We crafted a versatile logo system that works flawlessly across menus, posters, signage, and promotional materials.The result is a cohesive brand that remains unmistakably Chapman’s — generous, approachable, bold, and full of character — now presented with the polish and consistency it deserves. Delivered with a comprehensive brand guidelines document to keep everything sharp for years to come. A thoughtful refresh that doesn’t reinvent the place. It simply lets its true character stand taller and clearer than ever.