Underground Coffee Roasters
The specialty coffee roaster carefully selects the perfect coffee beans to expertly hot air roast for their signature blends, single origin and decaf beans. The new packaging & label designs are crafted to create a cohesive set of identifiers that build on the brand's visual identity. Each product has a unique illustration that represents it, like the Avant Garde blend that features a structure like that of Tesla's Wardenclyffe Tower, which is most probably one of the most iconic & experimental projects he worked on & most definitely Avant-Garde.
Branding ∙ Merch Design ∙ Illustrations ∙ Photography ∙ eCommerce Website ∙ Graphic Design ∙ Barista Guide Design ∙ Social Media Content ∙ Tee Design ∙ Signage ∙ Packaging Design ∙ Icon Design ∙ Art Direction