Sadie Candles

Sadie Candles, a locally owned luxury brand based in Sumner, New Zealand, hand-pours every scented soy candle with care in their dedicated studio. Founded by the passionate Sarah Milne, the brand is dedicated to evoking memories and creating ambience through beautifully crafted scents.

We collaborated closely with Sarah to develop a series of bespoke illustrations, each one thoughtfully designed to visually represent the key fragrance notes of individual candles. These delicate, evocative artworks bring the scents to life—capturing their essence in a way that feels both artistic and intimate.

For the Sadie Candles eCommerce store, we adopted a clean, product-centric approach: focused, high-quality imagery that lets the candles shine, paired with minimal typography and refined design elements. This keeps the online experience sophisticated and aligned with the brand’s luxurious packaging and overall identity, ensuring every detail feels cohesive, elegant, and true to the handcrafted quality that defines Sadie Candles.